Since its creation, the Group has entered a new phase with a highlight, each year, in its journey.
Creation of Novatis Group and acquisition of a first factory specialized in the production of baby diapers.
Launch of Optimum, our first brand of baby diapers.
Acquisition of the Norsudex factory.
The optimum brand becomes Dalaa Extra.
Installation and launch of the 1st incontinence line for adults in Morocco, under the Nova Confort brand.
The Dalaa brand is henceforth the market leader.
Start-up of Jeesr, the largest tissue paper converting plant in Morocco, with an investment of MAD 500 million.
Launch of the Calin baby diaper brand.
Installation and launch of the 1st feminine hygiene line, the Mia brand.
Installation and launch of the 1st line of baby pants in Africa.
Inauguration of Lamatem, 1st Moroccan factory specialized in single-use medical textiles.
Launch of Novatis West Africa, based in Dakar, to cover the West African region.
Acquisition of a 120,000 m² factory in India and launch of Novatis India.