Our History

The identity of Novatis Group today is the result of a singular history for a plural world.

Since its creation, the Group has entered a new phase with a highlight, each year, in its journey.

2003

Creation of Novatis Group and acquisition of a first factory specialized in the production of baby diapers.

2004

Launch of Optimum, our first brand of baby diapers.

2006

Acquisition of the Norsudex factory.

2008

The optimum brand becomes Dalaa Extra.

2009

Installation and launch of the 1st incontinence line for adults in Morocco, under the Nova Confort brand.

2012

The Dalaa brand is henceforth the market leader.

2013

Start-up of Jeesr, the largest tissue paper converting plant in Morocco, with an investment of MAD 500 million.

2015

Launch of the Calin baby diaper brand.

2017

Installation and launch of the 1st feminine hygiene line, the Mia brand.

2018

Installation and launch of the 1st line of baby pants in Africa.

2019

Inauguration of Lamatem, 1st Moroccan factory specialized in single-use medical textiles.

2019

Launch of Novatis West Africa, based in Dakar, to cover the West African region.

2019

Acquisition of a 120,000 m² factory in India and launch of Novatis India.