« Hanane Oummi wa Nou3oumate Dalaa » (Maman’s tenderness, Dalaa’s softness ), a slogan that has become cult in Morocco and which perfectly sums up the essence of the brand. Since its launch in 2008, Dalaa has been committed to the mission of making disposable diapers accessible to all and to accompany mom and baby on this great adventure of motherhood. Three years later, Dalaa becomes the undisputed leader of baby diapers in the Kingdom. At the origin of this worldwide success, a value proposition in line with the fundamentals of Novatis Group: the best care, at the best price.
With a utility rooted in the daily life of mothers, Dalaa covers the entire national territory. With an unfailing commitment to quality and contemporaneity, Dalaa sets itself apart through emotional communication, all of which make it the preferred brand of current and future mothers.
To support baby’s motor development, Dalaa has designed a new range: diapers. In industrial terms, this is a first in Africa. Thanks to this range, Dalaa facilitates movement from the first steps. Easy to put on and take off thanks to its three elastic sides, Dalaa Pants are known for their softness and performance…
Designed for baby’s daily hygiene and care, Dalaa wipes clean and soothe baby’s skin thanks to its alcohol-free, paraben-free formula enriched with natural Argan and Aloe Vera extracts.
DALAA uses only the finest and gentlest natural extracts, including its new “Shea and Vanilla" formula to cleanse, moisturise and nourish baby’s skin.