“Caught up in the turmoil of the Coronavirus pandemic, the world is heading, at the end of June 2020, towards the end of this crisis that will forever mark the popular memory.

In Morocco, under the enlightened leadership of His Majesty King Mohammed VI, may God help him, the nation’s living forces, governing and governed, have engaged, hand in hand, in a merciless struggle against this scourge. Novatis Group, as an actor more committed than ever, has raised its value to the level of virtue: to improve care, to improve life.

As of March 16, 2020, Novatis Group set its service continuity plan in motion, in order to guarantee the safety of our employees and their families, maintain product offerings for our consumers, and contribute to the national effort to fight the pandemic. In a context where movement, mobility and serenity were the only things that were in short supply, our employees and consumers were able to demonstrate rigour, discipline, ingenuity and creativity: in the face of fears and constraints, talent won the day.

In times of crisis, the best care revolves around safety, agility and solidarity. Shared by all of our employees, our sales outlets, our ambassadors in hospitals and maternity wards, this commitment is today displayed as a medal that every member of our ecosystems deserves to wear. Hygiene is now everyone’s priority. The fight continues, on a daily basis.

In the face of obstacles, we grow stronger and faster. To all, employees, distributors, retailers, cashiers and consumers, I would like to express my pride and my thanks. Our commitment remains genuine: to always provide the best care for all lives"

Souheil Badaa

Novatis Group and proud to be

Behind the regularity of our productions, there is the abnegation of thousands of women and men
of Novatis Group who have been at work, day and night, to maintain the quality and quantity standards of our brands. This is why, as soon as the service continuity plan was launched, Novatis Group placed the safety of its employees and their families at the top of its priorities. To this end, Novatis Group has raised its security measures to the highest level, with additional precautions adapted to the context. In addition, Novatis Group has maintained all employment positions as well as its investment and recruitment plans for the year 2020, without any form of budget cuts.

Thanks to an unprecedented mobilisation, Novatis Group responded effectively to the exceptional
market demand, particularly during the peak demand observed during the first days of the Covid-19 crisis. Reinforced by the confidence of its consumers, who have made its brands the leaders in the Moroccan market, Novatis Group has raised prevention standards, to produce and deliver its products safely to the closest of its consumers, whether on the open distribution circuit or via e-commerce sites.

Socially committed, Novatis Group participated in the Special Fund for the fight against the coronavirus pandemic, created on High Instructions from His Majesty King Mohammed VI, from the first days, with a donation of 10 million DH. In permanent contact with the public authorities, Novatis Group, through agreements with the NHRI, has made available to several prefectures and provinces of the Kingdom complete batches of hygiene products, intended for families in difficulty. Finally, with its flagship brand Dalaa, Novatis Group launched the “1 Million Baby Diapers” operations, a free distribution of “new born” packs in maternity hospitals in the Kingdom, as well as the new “Dalaa fjenbek” solidarity pack of diapers, in a special price to support the purchasing ability of households.