We innovate because of our passion, but we are always inspired by the expectations of our consumers, in order to offer them the best product experience.

We all share the same passion, that of creating a world where we breathe joy together.

Behind the Moroccan success story lies the entrepreneurial adventure of the Novatis group, the industrial bet, the commitment of thousands of employees, the confidence of thousands of sales outlets throughout the country and above all the loyalty of the millions of Moroccan citizens who consume the group’s brands on a daily basis throughout Morocco.